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Another example is from the realm of personal finance. Most Americans are pretty bad at saving money for the future, especially for that ambiguously defined golden yonder called “retirement.” And the current defaults don’t make it any easier. Many companies’ retirement plans, like 401(k)’s, are opt-in: You have to hike over to HR and get enrolled, and sometimes you have to understand a bit about investing. But an alternative strategy has seen massive success: automatic enrollment. This means that employees are enrolled by default, unless they decide not to contribute. Research shows that under these circumstances, participation in 401(k)’s skyrockets and the retirement savings don’t appear to cut savings in other accounts.